AI Consultant & Creative Technologist

I design AI workflows that reduce manual work and improve conversion performance. I optimize front-end flows and micro-interactions to increase clarity and revenue.

What I Do

  • AI Workflows & Intelligent Automation
  • Conversion‑Focused UI & Front‑End Optimization
  • Experimentation Strategy & Measurement
  • Performance, Latency & Cost Control

Case Studies

AI Apps

Aria Portfolio Chatbot & Knowledge Engine

68% faster first response, 92% answer coverage

Designed a retrieval-augmented assistant that stitches together articles, Q&A, Calendly availability, and personal context to answer user questions in real time.

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AI Consultant

AI Workflow Automation for E-commerce

80% reduction in manual workload

Reduced manual processing time by 80% through intelligent automation workflows that handle order processing, inventory management, and customer communication.

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Frontend & Micro-Interaction

Conversion Optimization for SaaS Platform

35% lift in trial-to-paid conversion

Increased conversion rate by 35% through UI/UX improvements, micro-interaction optimization, and streamlined onboarding flows.

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Frontend & Micro-Interaction

Performance Optimization for High-Traffic Site

60% faster load times, 40% cost savings

Reduced page load times by 60% and infrastructure costs by 40% through strategic optimization, caching strategies, and code splitting.

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AI Apps

AI-Powered Customer Support Automation

70% of tickets automated

Deployed an intelligent assistant that resolves 70% of customer inquiries automatically, reducing average response time by 90% and improving CSAT.

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Frontend & Micro-Interaction

Frontend Architecture Redesign

50% faster shipping cadence

Modernized a legacy front-end with component-based architecture, TypeScript migration, and improved build tooling to boost development velocity.

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What Clients Say

Nicola transformed our workflow automation process. What used to take our team days now happens automatically. The ROI was immediate.

Sarah Chen

Head of Operations, London, UK

The AI lighting tool Nicola created transformed my studio workflow. Setup time is now effortless, and I can focus entirely on the creative side.

Paolo Simi

Photographer, Milan, Italy

Working with Nicola on our experimentation framework helped us move 3x faster. We now have clear data on what works and what doesn't.

Emma Rodriguez

Growth Lead, London, UK

Nicola's AI workflow design transformed our operations, cutting manual work by 70%. His insights are invaluable.

David Kim

CTO, San Francisco, USA

The front-end optimization strategies implemented by Nicola led to a 25% increase in our conversion rates. Highly recommended!

Lisa Anderson

CMO, London, UK

Nicola reshaped how we manage our online presence. The new website is fast, clear, and easy for us to maintain. The SEO improvements started showing results quickly, and the AI training helped our team work more efficiently every day.

Studio Tecnico I.P.S.

Civil Engineering Services, Lucca, Italy

The performance optimization work reduced our page load times by 60%. Our users noticed the difference immediately.

Rachel Thompson

Engineering Manager, London, UK

Nicola helped us build an experimentation culture. We're now making data-driven decisions faster than ever.

Michael Brown

VP of Product, Austin, USA

The AI automation workflows Nicola designed saved us 40 hours per week. It's been transformational for our team.

Sophie Martinez

Operations Director, London, UK

Need to know more? Ask Aria

Get instant answers about AI workflows, conversion optimization, or how Nicola can help your team.

Hi! I'm Aria, Nicola's virtual assistant. Ask me anything about AI workflows, conversion optimization, or consulting services.

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What is this?

This is Aria, an AI assistant powered by OpenAI's latest GPT-5 models. She can answer questions about my work, expertise, and consulting services by understanding context and retrieving relevant information from the site content.

How did I build it?

I used semantic search with AI embeddings to create a knowledge base from articles, guides, case studies, and Q&A entries. When you ask a question, the system finds the most relevant content and uses GPT-5 to generate accurate, contextual answers in real-time with streaming responses.

Why does this matter?

This demonstrates the power of AI to create intelligent, context-aware assistants that provide instant, accurate answers—exactly the kind of workflow automation I help teams implement. It's a practical example of how AI can transform how we interact with information and expertise.

Curiosity

Aria knows more than just my professional work—she understands my personal interests too. Ask her about my music preferences, favorite films, or hobbies, and she'll draw from a knowledge base that includes my Last.fm listening history, cinema interests, and more.

How does Aria know my music taste? I use a scrobbler (a music tracking app) that automatically records what I listen to on Spotify, Apple Music, or other streaming services. This data is sent to Last.fm, which builds a profile of my listening habits. Aria connects to Last.fm's API to fetch my 5 most recent tracks and my top 10 all-time favorite artists, then includes this information in her knowledge base. This means she can tell you what I've been listening to recently or discuss my favorite artists—showing how AI can create a more complete, human-like understanding of context.

How does booking a call work? When Aria detects that someone might benefit from a strategy call (for example, when they ask about consulting services, pricing, or have a complex project question), she automatically suggests booking a call. She provides a clickable link to the contact page, which includes an embedded Calendly scheduler. Calendly checks my real calendar to find available slots, so visitors can see my actual availability in real-time and book a meeting directly—no back-and-forth emails needed. It's a seamless way to convert interest into actual conversations.

Latest Articles

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Why the Creative Technologist Role Is the Perfect Fit for AI Leadership

Most companies searching for AI leaders overlook an obvious candidate: Creative Technologists. These cross-functional professionals already possess the exact skills needed to turn AI strategy into working products. Discover why Creative Technologists are natural AI leaders and how they bridge the gap between AI research and real-world deployment.

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The Task I recently worked on a project where the goal was to make a large dataset searchable through natural language. Instead of writing SQL queries or building complex dashboards,…

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Integrating Design Tokens with Tailwind CSS

A practical guide for frontend designers and developers Why Design Tokens? Design tokens are named values that represent visual design decisions — like colors, spacing, font sizes, and radii —…

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Google PageSpeed Insights

Verified perfect 100 scores for Performance, Accessibility, Best Practices, and SEO.View the report →

100Performance
100Accessibility
100Best Practices
100SEO