Frontend Architecture Redesign

50% faster shipping cadence

How a strategic frontend architecture overhaul transformed a legacy codebase into a modern, maintainable system that accelerated development velocity.

Context

The application had grown organically over several years, with a mix of jQuery, vanilla JavaScript, and multiple CSS frameworks creating technical debt. Feature development was slowing, bug fixes were risky, and onboarding new developers took weeks.

Engagement Goals

  • Modernize the frontend stack with component-based architecture
  • Migrate to TypeScript for type safety and better developer experience
  • Improve build tooling and development workflow
  • Reduce technical debt while maintaining feature parity

What We Delivered

  1. Component library foundation. Established a design system with reusable React components, standardized styling with Tailwind CSS, and comprehensive Storybook documentation.
  2. TypeScript migration strategy. Created a phased migration plan, starting with utility functions and gradually moving to components. Established strict type definitions for API responses and shared interfaces.
  3. Build pipeline optimization. Upgraded from Webpack 3 to Vite, reducing build times by 70% and enabling instant hot module replacement. Configured code splitting and tree shaking for optimal bundle sizes.
  4. Testing infrastructure. Introduced Jest and React Testing Library, with test coverage goals for critical user flows. Set up CI/CD pipelines for automated testing.

Migration Strategy

Rather than a "big bang" rewrite, we adopted a strangler fig pattern:

  • Parallel implementation. New components built in React/TypeScript alongside legacy code
  • Gradual replacement. Feature-by-feature migration, starting with high-traffic pages
  • Shared utilities. Common functions extracted into a shared library accessible by both old and new code
  • Feature flags. Used feature flags to safely roll out new implementations

Key Technical Decisions

  • React + TypeScript. Chose React for component model and ecosystem, TypeScript for type safety and better IDE support
  • Tailwind CSS. Utility-first CSS framework that enabled rapid styling while maintaining design consistency
  • Vite build tool. Modern build tooling that dramatically improved developer experience and build performance
  • Component composition. Established patterns for compound components and composition over inheritance

Results

  • 50% faster feature shipping cadence (measured from design to production)
  • 70% reduction in build times (from 45 seconds to 13 seconds)
  • 60% fewer production bugs in migrated components
  • 40% reduction in onboarding time for new frontend developers
  • 80% code reuse across features through the component library

The architecture redesign didn't just modernize the code—it rebuilt the team's confidence in shipping fast and safely. With a solid foundation in place, the platform could scale feature development without accumulating technical debt.

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