Case Studies
Real-world examples of impact and results.
CRO Analyst v3 — Intelligent Experiment Discovery Platform
A production-grade web application that centralizes A/B testing data through automated ingestion, graph-based analytics, and natural language querying for conversion optimization teams.
18% Lift on Trial-to-Paid
How disciplined experimentation cadence and a refactored trial onboarding flow unlocked compounding conversion gains for a B2B SaaS platform across three quarters.
Improving Optimizely Load Speed
Technical remediation work that kept client-side Optimizely experiments fast and reliable under heavy traffic, legacy script baggage, and aggressive growth targets.
Rebuilding My Chatbot Around RAG
How a retrieval-augmented assistant turned a novelty chatbot into a precision operator for nicolalazzari.ai, cutting first-token latency and lifting CTA conversion 2.4x.
AI Workflow Automation Case Study
How an e-commerce team cut customer onboarding effort by 68% using retrieval-augmented AI workflows and intelligent triage, freeing operators to focus on high-value cases.
Frontend Architecture Redesign
Modernized a legacy front-end with component-based architecture, a TypeScript migration, and improved build tooling that lifted development velocity team-wide.
Performance Optimization for High-Traffic Site
How strategic frontend optimization, caching, and code splitting cut page load times by 60% and infrastructure costs by 40% on a high-traffic production site.
AI-Powered Customer Support Automation
Deployed an intelligent AI assistant that resolves 70% of customer inquiries automatically, cutting average response time by 90% and lifting CSAT scores.
Conversion Optimization for SaaS Platform
How targeted UI/UX refinements, structured experimentation, and a redesigned onboarding flow lifted SaaS conversion by 35% while reducing time to first activation.
Experimentation Framework Implementation
Built a full-stack experimentation framework with statistical guardrails, automated reporting, and analytics integrations to power continuous testing.