Case Studies
Real-world examples of impact and results.
18% Lift on Trial-to-Paid
How disciplined experimentation cadence unlocked compounding conversion gains for a B2B SaaS platform.
Improving Optimizely Load Speed
Technical remediation that kept client-side experimentation reliable under heavy traffic and legacy constraints.
Rebuilding My Chatbot Around RAG
How a retrieval-augmented assistant transformed a novelty chatbot into a precision operator for nicolalazzari.ai.
AI Workflow Automation Case Study
Reducing onboarding effort by 68% with retrieval-augmented workflows and intelligent triage.
Conversion Optimization for SaaS Platform
UI/UX refinements, experimentation, and onboarding redesign lifted conversion by 35%.
Frontend Architecture Redesign
Modernized a legacy front-end with component-based architecture, TypeScript migration, and improved build tooling to boost development velocity.
Performance Optimization for High-Traffic Site
Reduced page load times by 60% and infrastructure costs by 40% through strategic optimization, caching strategies, and code splitting.
AI-Powered Customer Support Automation
Deployed an intelligent assistant that resolves 70% of customer inquiries automatically, reducing average response time by 90% and improving CSAT.
Experimentation Framework Implementation
Built a full-stack experimentation framework with statistical guardrails, automated reporting, and analytics integrations to power continuous testing.