Nicola Lazzari - AI Consultant & Creative Technologist

About Nicola Lazzari

AI Consultant & Creative Technologist

London & Milan — Working globally

I help companies design, build, and optimise AI-driven systems that improve conversion, automate workflows, and create better digital experiences.

My work combines AI strategy, CRO experimentation, and modern web engineering—delivering measurable business impact without unnecessary complexity.

My Approach

I believe AI should be:

Practical

Solutions that solve real problems and integrate seamlessly with existing workflows.

Measurable

Clear metrics and KPIs to track impact and demonstrate ROI.

User-centred

Designed with the end user in mind, creating intuitive and valuable experiences.

Integrated with real business workflows

Built to work within your existing systems and processes, not as isolated tools.

Whether I'm building an internal tool, a CRO experiment, or a full AI automation pipeline, the goal is always the same: turn complex processes into efficient, cost-saving systems.

What I Do

AI Consulting & Advisory

I help teams understand where AI can create real value. Typical outcomes include:

  • Strategy and architecture for AI workflows
  • Model evaluation and vendor selection
  • Automation for repetitive internal tasks
  • AI-assisted data pipelines and dashboards

Experimentation & CRO

I design and develop high-impact experiments using:

  • Optimizely Edge
  • A/B testing frameworks
  • Dynamic funnels powered by real-time data
  • Behavioural tracking and analytics integration

Creative Technology & Engineering

I work hands-on with:

  • •JavaScript, Python, HTML/CSS
  • •FastAPI, Heroku, Vercel
  • •Tailwind, Next.js, API integrations
  • •Embedding AI tools into production systems

I regularly build prototypes, tools, and internal products to help teams move faster and make data-driven decisions.

Professional Background

I've spent years at the intersection of AI, experimentation, and creative technology—building systems that solve real business problems rather than chasing trends.

My journey started in front-end engineering and conversion optimization, where I learned that the best solutions come from understanding user behavior, measuring impact, and iterating based on data. As AI became more accessible, I began integrating intelligent automation into workflows—not as a replacement for human judgment, but as a force multiplier for teams.

Today, I work with companies across industries to design AI workflows that reduce manual effort, improve conversion performance, and create better digital experiences. Every project starts with the same question: "What problem are we actually solving?"

Nicola Lazzari professional work

Companies I've Worked With

I've collaborated with teams across:

Tech
Energy
Finance
Home services
E-commerce
Creative and digital agencies

Recent Results & Impact

18%

Lift in trial-to-paid conversion for B2B SaaS platform

68%

Reduction in onboarding effort through AI workflow automation

92%

Grounded answers with live citations in RAG-powered chatbot

35%

Increase in conversion rate through CRO experimentation

Recent work includes large-scale CRO programs, AI-enabled internal dashboards, and end-to-end AI automation solutions.

View detailed case studies

My Philosophy

AI is not a magic layer you apply on top of a product.

It's a new operating system for how teams work.

I focus on:

  • Understanding the real problem
  • Designing the simplest possible solution
  • Delivering quickly
  • Measuring impact
  • Iterating based on data

This keeps my consulting lean, efficient, and results-driven.

Why Companies Work With Me

Strong mix of technical and strategic skills

I can architect a solution, write the code, and explain the business impact—all in the same conversation.

Ability to deliver fast, working prototypes

I ship functional prototypes in days, not weeks, so you can validate ideas quickly and iterate.

Clear communication and collaborative style

No jargon, no hand-waving. I explain complex concepts in plain language and work alongside your team.

Deep experience with experimentation and optimisation

I've run hundreds of experiments and know how to design tests that produce actionable insights.

Proven ability to turn ideas into real tools

I don't just consult—I build. Every engagement includes working code, not just recommendations.

Results-focused with measurable impact

Every project starts with clear success metrics. I track and report on real business outcomes, not vanity metrics.

Credibility & Social Proof

Case Studies Published
10+

Detailed project breakdowns with measurable results

Industries Served
6+

From tech startups to enterprise finance and energy

Content Published
50+

Articles, guides, and technical breakdowns on AI & CRO

Outside of Work

I write weekly articles, guides, and technical breakdowns on AI, CRO, and creative technology. My goal is to make advanced topics accessible and show real-world use cases—not just theory.

I split my time between London and Milan, working with clients across the UK, US, and Europe. This dual-location setup gives me exposure to different markets, work cultures, and business challenges—which ultimately makes me a better consultant.

Key Articles I've Published Recently

AI Consultant Pricing Guide (2025)

A comprehensive guide to AI consulting rates, pricing models, and what companies really pay across the UK, US, and EU markets.

GA4 Updates – November 2025

Latest Google Analytics 4 updates including Campaign Data Import rebranding and User-Provided Data improvements, plus a complete migration guide.

Frequently Asked Questions

I start with a 20-minute strategy call to understand your challenge, goals, and constraints. From there, I can work in several ways: Project-based engagements for specific deliverables (like an AI workflow or CRO program), Hourly consulting for ongoing strategic support, or Retainer arrangements for teams that need regular access. Every engagement includes working code and clear documentation—not just recommendations.
Timelines vary by scope, but here are common patterns: Prototypes and MVPs typically ship in 1-2 weeks. Full AI workflow implementations take 4-8 weeks depending on complexity. CRO experimentation programs usually run for 3-6 months with weekly test launches. I move fast and prefer to ship working versions early, then iterate based on feedback and data.
Yes, absolutely. I work with clients across the UK, US, and Europe. I split my time between London and Milan, which gives me flexibility across time zones. Most of my work is remote, with occasional on-site visits when needed. I've worked with teams in New York, San Francisco, Berlin, and across the UK.
I've worked across tech, finance, energy, e-commerce, home services, and creative agencies. My approach is industry-agnostic—I focus on understanding your specific business problem rather than assuming industry-specific solutions. The core skills (AI workflows, experimentation, conversion optimization) apply broadly.
Every project starts with clear success metrics defined upfront. For AI automation projects, we track time saved, error reduction, and cost impact. For CRO programs, we measure conversion lift, experiment velocity, and revenue impact. For strategic consulting, we track decision clarity and implementation speed. I provide regular updates and a final impact report with quantifiable results.
Both. I work with early-stage startups that need to move fast and validate ideas, as well as established companies that need to modernize workflows or improve conversion. The common thread is teams that value practical solutions over theoretical frameworks. I've worked with 5-person startups and 500+ person enterprises.
Three things: I build, not just advise—every engagement includes working code. I move fast—prototypes ship in days, not weeks. I measure everything—no vanity metrics, only business impact. I combine technical execution with strategic thinking, so you get both the "what" and the "how" in one person.
The best way to start is with a 20-minute strategy call. You can book one through the contact page or use my Calendly link. During the call, we'll discuss your challenge, explore potential solutions, and determine if there's a good fit. There's no obligation—I want to make sure I can actually help before we commit to anything.

Work With Me

If you need support with AI strategy, experimentation, or building AI-driven tools, I'd be happy to help.

Contact me