Conversion Optimization for SaaS Platform
35% increase in conversion rate
A comprehensive conversion optimization project for a B2B SaaS platform.
Challenge
The platform had strong product-market fit but struggled with conversion rates during the signup and onboarding process.
Solution
Through research, testing, and iterative improvements, I optimized:
- Landing page messaging and value proposition clarity
- Signup flow and form design
- Onboarding experience and first-value delivery
- Micro-interactions and feedback mechanisms
Results
The optimization work resulted in a 35% increase in conversion rate, significantly improving the platform's growth trajectory.
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