We turn experimentsinto customers.

We build the AI and experimentation systems that lift conversion and kill busywork — turning your data, tests, and workflows into measurable revenue. Not another deck of ideas.

AI consulting · CRO · UX & design · branding — the whole loop, one team.

Book a strategy callSee the receipts →

the kind of numbers we like

Conversion lift+18%
Faster load speed+42%
Manual work reduced−68%

case studies

Receipts, not promises.

CRO Analyst v3 — Intelligent Experiment Discovery Platform

AI AppsHours to seconds: instant experiment discovery, automated daily syncs, graph-powered pattern recognition

A production-grade web application that centralizes A/B testing data through automated ingestion, graph-based analytics, and natural language querying for conversion optimization teams.

18% Lift on Trial-to-Paid

AI Consultant18% lift in trial-to-paid conversion, 27% faster experiment cadence

How disciplined experimentation cadence and a refactored trial onboarding flow unlocked compounding conversion gains for a B2B SaaS platform across three quarters.

Improving Optimizely Load Speed

Frontend & Micro-Interaction42% faster Optimizely execution, 0.3s quicker perceived load

Technical remediation work that kept client-side Optimizely experiments fast and reliable under heavy traffic, legacy script baggage, and aggressive growth targets.

Rebuilding My Chatbot Around RAG

AI Apps1.9s first token, 92% grounded answers, 2.4× CTA conversion

How a retrieval-augmented assistant turned a novelty chatbot into a precision operator for nicolalazzari.ai, cutting first-token latency and lifting CTA conversion 2.4x.

AI Workflow Automation Case Study

AI Apps68% reduction in onboarding effort, 4× faster approvals

How an e-commerce team cut customer onboarding effort by 68% using retrieval-augmented AI workflows and intelligent triage, freeing operators to focus on high-value cases.

Frontend Architecture Redesign

Frontend & Micro-Interaction50% faster shipping cadence

Modernized a legacy front-end with component-based architecture, a TypeScript migration, and improved build tooling that lifted development velocity team-wide.

See all case studies →

who we work with

Sound like you?

SaaS companies scaling growth
Teams running experiments without clear insights
Companies implementing AI workflows
Marketplaces optimizing conversion funnels

what we do

What we're good at.

AI Workflows & Intelligent Automation

Conversion‑Focused UI & Front‑End Optimization

Experimentation Strategy & Measurement

Performance, Latency & Cost Control

why us

Most AI consultants stop at strategy. Most engineers stop at implementation. We do both.

01Strategy02Build03Measure

need to know more?

Don't take our word for it. Interrogate the robot.

Get instant answers about AI workflows, conversion optimization, or how Lazige can help your team.

Hi! I'm Aria, Lazige's virtual assistant. Ask me anything about AI workflows, conversion optimization, or consulting services.

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AWhat is this?

This is Aria, an AI assistant powered by OpenAI's latest GPT-5 models. She can answer questions about our work, expertise, and consulting services by understanding context and retrieving relevant information from the site content.

BHow did we build it?

We used semantic search with AI embeddings to create a knowledge base from articles, guides, case studies, and Q&A entries. When you ask a question, the system finds the most relevant content and uses GPT-5 to generate accurate, contextual answers in real-time with streaming responses.

CWhy does this matter?

This demonstrates the power of AI to create intelligent, context-aware assistants that provide instant, accurate answers—exactly the kind of workflow automation we help teams implement. It's a practical example of how AI can transform how we interact with information and expertise.

DCuriosity

Aria knows more than just our professional work—she also understands Nicola's personal interests. Ask her about his music preferences, favorite films, or hobbies, and she'll draw from a knowledge base that includes his Last.fm listening history, cinema interests, and more.

How does Aria know Nicola's music taste?

He uses a scrobbler (a music tracking app) that automatically records what he listens to on Spotify, Apple Music, or other streaming services. This data is sent to Last.fm, which builds a profile of his listening habits. Aria connects to Last.fm's API to fetch his 5 most recent tracks and his top 10 all-time favorite artists, then includes this information in her knowledge base. This means she can tell you what he's been listening to recently or discuss his favorite artists—showing how AI can create a more complete, human-like understanding of context.

How does booking a call work?

When Aria detects that someone might benefit from a strategy call (for example, when they ask about consulting services, pricing, or have a complex project question), she automatically suggests booking a call. She provides a clickable link to the contact page, which includes an embedded Calendly scheduler. Calendly checks our real calendar to find available slots, so visitors can see real-time availability and book a meeting directly—no back-and-forth emails needed. It's a seamless way to convert interest into actual conversations.

what clients say

Nice things, on the record.

Nicola transformed our workflow automation process. What used to take our team days now happens automatically. The ROI was immediate.

Sarah Chen · Head of Operations, London, UK

The AI lighting tool Nicola created transformed my studio workflow. Setup time is now effortless, and I can focus entirely on the creative side.

Paolo Simi · Photographer, Milan, Italy

Working with Nicola on our experimentation framework helped us move 3x faster. We now have clear data on what works and what doesn't.

Emma Rodriguez · Growth Lead, London, UK

Nicola's AI workflow design transformed our operations, cutting manual work by 70%. His insights are invaluable.

David Kim · CTO, San Francisco, USA

The front-end optimization strategies implemented by Nicola led to a 25% increase in our conversion rates. Highly recommended!

Lisa Anderson · CMO, London, UK

Nicola reshaped how we manage our online presence. The new website is fast, clear, and easy for us to maintain. The SEO improvements started showing results quickly, and the AI training helped our team work more efficiently every day.

Studio Tecnico I.P.S. · Civil Engineering Services, Lucca, Italy

The performance optimization work reduced our page load times by 60%. Our users noticed the difference immediately.

Rachel Thompson · Engineering Manager, London, UK

Nicola helped us build an experimentation culture. We're now making data-driven decisions faster than ever.

Michael Brown · VP of Product, Austin, USA

The AI automation workflows Nicola designed saved us 40 hours per week. It's been transformational for our team.

Sophie Martinez · Operations Director, London, UK

hover to pause · they're all real

daily rates

No mystery pricing.

Day rates, in the open. Transparent pricing for one-off and short-term engagements — long-term contracts are available at discounted rates.

AI Consultant

Strategic AI workflow design, automation consulting, and implementation guidance.

£700/day
€820 EUR • $890 USD
  • AI workflow design & strategy
  • Automation opportunity assessment
  • Implementation roadmap
  • Team training & knowledge transfer
  • Performance optimization

FrontEnd & Micro-Interaction

Conversion-focused UI/UX optimization, micro-interaction design, and front-end performance.

£440/day
€510 EUR • $560 USD
  • Conversion optimization audits
  • Micro-interaction design
  • Front-end performance tuning
  • User flow optimization
  • A/B testing strategy

AI Apps

Custom AI application development, integration, and deployment.

£820/day
€960 EUR • $1,040 USD
  • Custom AI app development
  • API integration & architecture
  • Model fine-tuning
  • Deployment & scaling
  • Ongoing maintenance support
View full pricing details →

Start small.

Send us your funnel or workflow. We'll reply within 24h with:

  • 2–3 improvement ideas
  • quick wins
  • potential impact

No commitment. No deck. Promise.

Get 3 ideas in 24h

featured guides

Field notes you can use.

AI Workflows · 12 min

The Complete Guide to AI Workflow Automation for Businesses

Everything you need to know about implementing AI workflows, from strategy to execution. Learn how to identify automation opportunities, choose the right tools, and measure ROI.

AI Workflows · 15 min

AI Consultant Hourly Rate UK 2026: £80-£200/hr | Complete Pricing Guide

AI consultant hourly rates UK 2026: £80-£200/hour for freelancers, £500-£1,200/day day rates. Complete pricing guide for startups and SMEs in London, Manchester, and across the UK. Compare freelance vs agency costs, project fees, and retainer pricing.

AI Workflows · 18 min

AI Consultant Cost US 2026: $600-$1,200/day Rates | Complete Pricing Guide

AI Consultant pricing in the US: $600-$1,200/day for freelancers, $1,500-$2,500/day for agencies. Complete 2026 pricing guide with hourly rates ($100-$300/hr), project costs ($10k-$150k+), and city-by-city breakdown for NYC, SF, Austin, Boston, and more.

Conversion Optimization · 12 min

Conversion Rate Optimization: The Complete CRO Framework

A practical framework for improving conversion rates. Learn how to analyze funnels, run effective tests, and build a data-driven optimization culture.

Experimentation · 11 min

A/B Testing and Experimentation: Building a Data-Driven Culture

Build a systematic experimentation program that drives real results. Learn how to prioritize tests, avoid common mistakes, and scale your testing efforts.

AI Workflows · 11 min

How to Choose the Right AI Consultant: A Complete Guide for Businesses

Learn what to look for in an AI consultant, questions to ask, and how to ensure a successful engagement. Make informed decisions about AI workflow implementation.

See all guides →

latest articles

Fresh thinking, regularly.

Google Maps Platform: Places vs Routes vs JS API — Which SKUs Fire and How Bills Stack

A practical guide to Google Maps Platform SKUs, explaining when Places, Routes and Maps JavaScript API billing events fire, how costs stack, and how to reduce surprise bills.

Google Analytics vs GA4: Complete Migration Guide (2026 Update)

GA4 migration and latest platform updates for 2026: Campaign Data Import changes, User-Provided Data and Enhanced Conversions, plus a full UA-to-GA4 migration checklist for analysts and marketers.

AI API Pricing Calculator (2026): Compare Model Costs by Workload

AI API calculator: dial messages/month, tokens & cache hit-rate to compare modeled spend across flagship models before you negotiate vendor contracts.

Google Solar API Explained: How to Build a Real Solar Qualification Flow in 2026

A technical guide to Google Solar API implementation in 2026: buildingInsights vs dataLayers, production architecture patterns, pricing trade-offs, EEA constraints, and real-world qualification flow design.

Understanding Google Maps APIs: A Comprehensive Guide to Uses and Costs UPDATED MARCH 2026

Google Maps Platform SKUs: $/1,000 calls for Routes, Places & Maps, how $200 monthly credit applies, plus levers that prevent surprise geospatial bills.

AI API Pricing Comparison (2026): OpenAI vs Claude vs Gemini Costs

Compare OpenAI vs Claude vs Gemini APIs on $/million tokens with identical workload assumptions. Pick the cheapest stack for chat, agents, retrieval.

View all articles →

next step

Ready to turn experiments into customers?

Pick the fastest next step for where you are.

Book a strategy callGet 3 ideas in 24h

verified performance

Google PageSpeed Insights

Verified perfect 100 scores for Performance, Accessibility, Best Practices, and SEO. View the report →

100
Performance
100
Accessibility
100
Best Practices
100
SEO

Please note: on mobile, scores are typically around 90/100/100/100 due to lower device power, network variability, and stricter runtime conditions.