AI Consultant & Creative Technologist
I design AI workflows that reduce manual work and improve conversion performance. I optimize front-end flows and micro-interactions to increase clarity and revenue.
What I Do
- AI Workflows & Intelligent Automation
- Conversion‑Focused UI & Front‑End Optimization
- Experimentation Strategy & Measurement
- Performance, Latency & Cost Control
Case Studies
CRO Analyst v3 — Intelligent Experiment Discovery Platform
Hours to seconds: instant experiment discovery, automated daily syncs, graph-powered pattern recognitionA production-grade web application that centralizes A/B testing data through automated ingestion, graph-based analytics, and natural language querying for conversion optimization teams.
18% Lift on Trial-to-Paid
18% lift in trial-to-paid conversion, 27% faster experiment cadenceHow disciplined experimentation cadence unlocked compounding conversion gains for a B2B SaaS platform.
Improving Optimizely Load Speed
42% faster Optimizely execution, 0.3s quicker perceived loadTechnical remediation that kept client-side experimentation reliable under heavy traffic and legacy constraints.
Rebuilding My Chatbot Around RAG
1.9s first token, 92% grounded answers, 2.4× CTA conversionHow a retrieval-augmented assistant transformed a novelty chatbot into a precision operator for nicolalazzari.ai.
AI Workflow Automation Case Study
68% reduction in onboarding effort, 4× faster approvalsReducing onboarding effort by 68% with retrieval-augmented workflows and intelligent triage.
Frontend Architecture Redesign
50% faster shipping cadenceModernized a legacy front-end with component-based architecture, TypeScript migration, and improved build tooling to boost development velocity.
What Clients Say
Need to know more? Ask Aria
Get instant answers about AI workflows, conversion optimization, or how Nicola can help your team.
Press Enter to send • Shift+Enter for new line
Latest Articles
Why Agencies Are Becoming AI Studios in 2026
The agency model is shifting from creative production to AI-powered systems thinking. Discover why the most effective growth teams in 2026 operate as AI studios — blending automation, governance, and measurement into every deliverable.

How I Use OpenAI Evals to Test GPT Prompts Before Shipping AI Features
OpenAI Evals is a framework for systematically testing GPT prompts and workflows before deployment. Learn how to set up evals, prevent regressions, and ensure AI quality in production.

Understanding Google Maps APIs: A Comprehensive Guide to Uses and Costs UPDATED JANUARY 2026
Updated January 2026: Google Maps Platform pricing changed significantly in March 2025. This guide covers the new tier system (Essentials, Pro, Enterprise), free usage thresholds, volume discounts, and subscription plans. Plus strategies to minimize costs.

Why SQL and Graph Databases Together Are Perfect for Big Data Analysis
Combining SQL (PostgreSQL) and graph databases (Neo4j) creates a powerful hybrid architecture for big data analysis. Learn why this dual-database approach outperforms single-database solutions for complex analytical workloads.

Google Analytics vs GA4: Complete Migration Guide UPDATED NOVEMBER 2025
Latest GA4 updates November 2025: Campaign Data Import rebranding and User-Provided Data improvements. Plus complete migration guide from Universal Analytics to GA4 with key differences, migration steps, and best practices.

Geolocation at the Edge: Lessons from Real A/B Tests and Experiments (Fastly, Vercel, Cloudflare & More)
Modern CDNs expose geolocation data for every request. Learn practical, production-level lessons from using geo headers and edge APIs across Fastly, Vercel, Cloudflare, and more—with real A/B test results and code examples.
Ready to transform your workflows?
Let's map out your strategy in a 20-minute call.
Book a Strategy CallGoogle PageSpeed Insights
Verified perfect 100 scores for Performance, Accessibility, Best Practices, and SEO.View the report →