AI Consultant & Creative Technologist

I design AI workflows that reduce manual work and improve conversion performance. I optimize front-end flows and micro-interactions to increase clarity and revenue.

What I Do

  • AI Workflows & Intelligent Automation
  • Conversion‑Focused UI & Front‑End Optimization
  • Experimentation Strategy & Measurement
  • Performance, Latency & Cost Control

Case Studies

AI Apps

CRO Analyst v3 — Intelligent Experiment Discovery Platform

Hours to seconds: instant experiment discovery, automated daily syncs, graph-powered pattern recognition

A production-grade web application that centralizes A/B testing data through automated ingestion, graph-based analytics, and natural language querying for conversion optimization teams.

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AI Consultant

18% Lift on Trial-to-Paid

18% lift in trial-to-paid conversion, 27% faster experiment cadence

How disciplined experimentation cadence unlocked compounding conversion gains for a B2B SaaS platform.

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Frontend & Micro-Interaction

Improving Optimizely Load Speed

42% faster Optimizely execution, 0.3s quicker perceived load

Technical remediation that kept client-side experimentation reliable under heavy traffic and legacy constraints.

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AI Apps

Rebuilding My Chatbot Around RAG

1.9s first token, 92% grounded answers, 2.4× CTA conversion

How a retrieval-augmented assistant transformed a novelty chatbot into a precision operator for nicolalazzari.ai.

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AI Apps

AI Workflow Automation Case Study

68% reduction in onboarding effort, 4× faster approvals

Reducing onboarding effort by 68% with retrieval-augmented workflows and intelligent triage.

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Frontend & Micro-Interaction

Frontend Architecture Redesign

50% faster shipping cadence

Modernized a legacy front-end with component-based architecture, TypeScript migration, and improved build tooling to boost development velocity.

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What Clients Say

Nicola transformed our workflow automation process. What used to take our team days now happens automatically. The ROI was immediate.

Sarah Chen

Head of Operations, London, UK

The AI lighting tool Nicola created transformed my studio workflow. Setup time is now effortless, and I can focus entirely on the creative side.

Paolo Simi

Photographer, Milan, Italy

Working with Nicola on our experimentation framework helped us move 3x faster. We now have clear data on what works and what doesn't.

Emma Rodriguez

Growth Lead, London, UK

Nicola's AI workflow design transformed our operations, cutting manual work by 70%. His insights are invaluable.

David Kim

CTO, San Francisco, USA

The front-end optimization strategies implemented by Nicola led to a 25% increase in our conversion rates. Highly recommended!

Lisa Anderson

CMO, London, UK

Nicola reshaped how we manage our online presence. The new website is fast, clear, and easy for us to maintain. The SEO improvements started showing results quickly, and the AI training helped our team work more efficiently every day.

Studio Tecnico I.P.S.

Civil Engineering Services, Lucca, Italy

The performance optimization work reduced our page load times by 60%. Our users noticed the difference immediately.

Rachel Thompson

Engineering Manager, London, UK

Nicola helped us build an experimentation culture. We're now making data-driven decisions faster than ever.

Michael Brown

VP of Product, Austin, USA

The AI automation workflows Nicola designed saved us 40 hours per week. It's been transformational for our team.

Sophie Martinez

Operations Director, London, UK

Need to know more? Ask Aria

Get instant answers about AI workflows, conversion optimization, or how Nicola can help your team.

Hi! I'm Aria, Nicola's virtual assistant. Ask me anything about AI workflows, conversion optimization, or consulting services.

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What is this?

This is Aria, an AI assistant powered by OpenAI's latest GPT-5 models. She can answer questions about my work, expertise, and consulting services by understanding context and retrieving relevant information from the site content.

How did I build it?

I used semantic search with AI embeddings to create a knowledge base from articles, guides, case studies, and Q&A entries. When you ask a question, the system finds the most relevant content and uses GPT-5 to generate accurate, contextual answers in real-time with streaming responses.

Why does this matter?

This demonstrates the power of AI to create intelligent, context-aware assistants that provide instant, accurate answers—exactly the kind of workflow automation I help teams implement. It's a practical example of how AI can transform how we interact with information and expertise.

Curiosity

Aria knows more than just my professional work—she understands my personal interests too. Ask her about my music preferences, favorite films, or hobbies, and she'll draw from a knowledge base that includes my Last.fm listening history, cinema interests, and more.

How does Aria know my music taste? I use a scrobbler (a music tracking app) that automatically records what I listen to on Spotify, Apple Music, or other streaming services. This data is sent to Last.fm, which builds a profile of my listening habits. Aria connects to Last.fm's API to fetch my 5 most recent tracks and my top 10 all-time favorite artists, then includes this information in her knowledge base. This means she can tell you what I've been listening to recently or discuss my favorite artists—showing how AI can create a more complete, human-like understanding of context.

How does booking a call work? When Aria detects that someone might benefit from a strategy call (for example, when they ask about consulting services, pricing, or have a complex project question), she automatically suggests booking a call. She provides a clickable link to the contact page, which includes an embedded Calendly scheduler. Calendly checks my real calendar to find available slots, so visitors can see my actual availability in real-time and book a meeting directly—no back-and-forth emails needed. It's a seamless way to convert interest into actual conversations.

Latest Articles

AI testing and evaluation framework visualization showing code, prompts, and quality metrics

How I Use OpenAI Evals to Test GPT Prompts Before Shipping AI Features

OpenAI Evals is a framework for systematically testing GPT prompts and workflows before deployment. Learn how to set up evals, prevent regressions, and ensure AI quality in production.

Illustrated map with glowing location pins tracing Google Maps API routes and pricing

Understanding Google Maps APIs: A Comprehensive Guide to Uses and Costs UPDATED JANUARY 2026

Updated January 2026: Google Maps Platform pricing changed significantly in March 2025. This guide covers the new tier system (Essentials, Pro, Enterprise), free usage thresholds, volume discounts, and subscription plans. Plus strategies to minimize costs.

SQL and Graph database hybrid architecture visualization showing PostgreSQL and Neo4j working together

Why SQL and Graph Databases Together Are Perfect for Big Data Analysis

Combining SQL (PostgreSQL) and graph databases (Neo4j) creates a powerful hybrid architecture for big data analysis. Learn why this dual-database approach outperforms single-database solutions for complex analytical workloads.

Google Analytics 4 migration guide showing comparison between Universal Analytics and GA4

Google Analytics vs GA4: Complete Migration Guide UPDATED NOVEMBER 2025

Latest GA4 updates November 2025: Campaign Data Import rebranding and User-Provided Data improvements. Plus complete migration guide from Universal Analytics to GA4 with key differences, migration steps, and best practices.

Geolocation visualization showing map with location markers and edge network connections

Geolocation at the Edge: Lessons from Real A/B Tests and Experiments (Fastly, Vercel, Cloudflare & More)

Modern CDNs expose geolocation data for every request. Learn practical, production-level lessons from using geo headers and edge APIs across Fastly, Vercel, Cloudflare, and more—with real A/B test results and code examples.

Interactive 3D network graph visualization on dark background showing interconnected nodes representing website content

Building an Interactive 404 Page with 3D Graph Visualization: Turning Broken Links into Discovery

Most 404 pages are dead ends. But what if a broken link could become a moment of discovery? Learn how I built an interactive 3D network graph that transforms the 404 experience into an engaging exploration of site content, using React, Three.js, and graph database principles.

Ready to transform your workflows?

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Google PageSpeed Insights

Verified perfect 100 scores for Performance, Accessibility, Best Practices, and SEO.View the report →

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100Best Practices
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