These answers come from the year-long archive of my previous chatbot that lived on my previous site iamnicola.ai. I’ve curated the most useful sessions—real questions from operators exploring AI workflows, experimentation, and conversion work—and lightly edited them so you get the original signal without the noise.

analytics

How do I track e-commerce in GA4?

Complete Guide

Google Analytics vs GA4: Complete Migration Guide UPDATED NOVEMBER 2025 →

Latest GA4 updates November 2025: Campaign Data Import rebranding and User-Provided Data improvements. Plus complete migration guide from Universal Analytics to GA4 with key differences, migration steps, and best practices.

Direct Answer

GA4 is Google's event-based analytics platform that replaced Universal Analytics. It provides better integration with experimentation tools, more granular event tracking, and BigQuery export capabilities. GA4's data model aligns perfectly with conversion funnels and A/B testing workflows.

Key Considerations

Start with clear objectives and success metrics
Iterate based on data and feedback
Focus on user needs and business outcomes
Maintain quality while moving quickly

Takeaway & Related Resources

GA4 Migration Guide

Related Resources

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