consulting · optimizely
Optimizely consultant.
Expert Optimizely consultant with proven track record. I help companies implement, optimize, and scale Optimizely Web and Edge for A/B testing, personalization, and experimentation programs that drive measurable conversion lifts.
results
Proven Optimizely results.
services
Optimizely consulting services.
I help companies get the most from Optimizely, whether you're just getting started or looking to optimize an existing implementation. My services cover the full Optimizely lifecycle from setup to advanced optimization.
Platform Implementation
Complete Optimizely setup: choose the right platform (Web vs Edge), configure experiments, set up analytics integration, and establish best practices.
- • Platform selection (Web vs Edge)
- • Technical implementation
- • Analytics integration (GA4, Mixpanel, etc.)
- • Team training and documentation
Performance Optimization
Optimize Optimizely load times, reduce JavaScript bundle size, implement lazy loading, and minimize experiment delivery impact on page performance.
- • Load time optimization
- • Bundle size reduction
- • Lazy loading strategies
- • Performance auditing
Experiment Design & Analysis
Design statistically rigorous experiments, calculate sample sizes, analyze results, and build experimentation frameworks that scale.
- • Hypothesis formation
- • Sample size calculation
- • Statistical significance analysis
- • Results interpretation
Advanced Features
Implement advanced Optimizely features: server-side experimentation, feature flags, personalization, multi-armed bandits, and custom integrations.
- • Optimizely Edge implementation
- • Feature flag systems
- • Personalization campaigns
- • Custom integrations
platforms
Optimizely Web vs Edge.
I work with both Optimizely Web and Optimizely Edge, helping you choose the right platform and optimize performance for each.
Optimizely Web
- • Client-side experimentation - Runs in the browser
- • Easier implementation - No server changes required
- • Visual editor - Non-technical users can create experiments
- • Best for: Marketing teams, quick tests, client-rendered sites
Performance consideration: Can impact page load times. I help optimize Web implementations to minimize performance impact.
Optimizely Edge
- • Server-side experimentation - Runs at the CDN edge
- • Better performance - Faster experiment delivery, no client-side JS
- • Server-rendered content - Can test SSR pages and APIs
- • Best for: High-traffic sites, performance-critical applications, server-rendered content
Technical requirement: Requires server-side integration. I handle full implementation and optimization.
case study
Optimizely performance optimization case study.
60% Reduction in Optimizely Load Impact
Challenge: Optimizely Web was adding significant load time to pages, impacting Core Web Vitals and user experience. The client needed to maintain full experimentation capabilities while improving performance.
Approach: I audited the Optimizely implementation, identified performance bottlenecks, and implemented optimizations including lazy loading, code splitting, and experiment delivery optimization. I also migrated some experiments to Optimizely Edge where appropriate.
Results:
- • 60% reduction in Optimizely load impact
- • Improved Core Web Vitals - LCP and FID scores significantly better
- • No functionality loss - All experiments continued working
- • Faster experiment delivery - Edge experiments loaded instantly
pricing
Optimizely consultant pricing.
Hourly Rates
$120–$200/hr
UK rates
$140–$220/hr
US rates
Project-Based
$7k–$20k
Implementation & initial experiments
$20k–$48k
Comprehensive optimization programs
Retainers
$3k–$8k/month
Ongoing support & optimization
faq
Frequently asked questions.
related
Related resources.
work with us
Ready to optimize your Optimizely implementation?
Whether you're just getting started with Optimizely or looking to optimize an existing implementation, let's discuss how to maximize your experimentation ROI.
Book a Free Strategy Call