Optimizely Consultant

Expert Optimizely consultant with proven track record. I help companies implement, optimize, and scale Optimizely Web and Edge for A/B testing, personalization, and experimentation programs that drive measurable conversion lifts.

Proven Optimizely Results

60%
Load Time Reduction
Optimizely performance optimization
18%
Conversion Lift
Through Optimizely experiments
27%
Faster Experiment Cadence
11 days → 8 days turnaround
Optimizely experimentation dashboard showing A/B test results and analytics
Expert Optimizely consulting combines platform expertise with performance optimization

Optimizely Consulting Services

I help companies get the most from Optimizely, whether you're just getting started or looking to optimize an existing implementation. My services cover the full Optimizely lifecycle from setup to advanced optimization.

Platform Implementation

Complete Optimizely setup: choose the right platform (Web vs Edge), configure experiments, set up analytics integration, and establish best practices.

  • • Platform selection (Web vs Edge)
  • • Technical implementation
  • • Analytics integration (GA4, Mixpanel, etc.)
  • • Team training and documentation

Performance Optimization

Optimize Optimizely load times, reduce JavaScript bundle size, implement lazy loading, and minimize experiment delivery impact on page performance.

  • • Load time optimization
  • • Bundle size reduction
  • • Lazy loading strategies
  • • Performance auditing

Experiment Design & Analysis

Design statistically rigorous experiments, calculate sample sizes, analyze results, and build experimentation frameworks that scale.

  • • Hypothesis formation
  • • Sample size calculation
  • • Statistical significance analysis
  • • Results interpretation

Advanced Features

Implement advanced Optimizely features: server-side experimentation, feature flags, personalization, multi-armed bandits, and custom integrations.

  • • Optimizely Edge implementation
  • • Feature flag systems
  • • Personalization campaigns
  • • Custom integrations

Optimizely Web vs Edge

I work with both Optimizely Web and Optimizely Edge, helping you choose the right platform and optimize performance for each.

Optimizely Web

  • • Client-side experimentation - Runs in the browser
  • • Easier implementation - No server changes required
  • • Visual editor - Non-technical users can create experiments
  • • Best for: Marketing teams, quick tests, client-rendered sites

Performance consideration: Can impact page load times. I help optimize Web implementations to minimize performance impact.

Optimizely Edge

  • • Server-side experimentation - Runs at the CDN edge
  • • Better performance - Faster experiment delivery, no client-side JS
  • • Server-rendered content - Can test SSR pages and APIs
  • • Best for: High-traffic sites, performance-critical applications, server-rendered content

Technical requirement: Requires server-side integration. I handle full implementation and optimization.

Optimizely Performance Optimization Case Study

60% Reduction in Optimizely Load Impact

Challenge: Optimizely Web was adding significant load time to pages, impacting Core Web Vitals and user experience. The client needed to maintain full experimentation capabilities while improving performance.

Approach: I audited the Optimizely implementation, identified performance bottlenecks, and implemented optimizations including lazy loading, code splitting, and experiment delivery optimization. I also migrated some experiments to Optimizely Edge where appropriate.

Results:

  • • 60% reduction in Optimizely load impact
  • • Improved Core Web Vitals - LCP and FID scores significantly better
  • • No functionality loss - All experiments continued working
  • • Faster experiment delivery - Edge experiments loaded instantly
Read the full case study →

Optimizely Consultant Pricing

Hourly Rates

$120–$200/hr

UK rates

$140–$220/hr

US rates

Project-Based

$7k–$20k

Implementation & initial experiments

$20k–$48k

Comprehensive optimization programs

Retainers

$3k–$8k/month

Ongoing support & optimization

Frequently Asked Questions

An Optimizely consultant helps you implement, optimize, and scale Optimizely Web or Edge for A/B testing, personalization, and experimentation. I handle platform setup, performance optimization, experiment design, technical implementation, analytics integration, and team training. This includes everything from initial configuration to advanced features like server-side experimentation, feature flags, and multi-armed bandit optimization.
Optimizely consulting rates vary by engagement type. Hourly rates: $120–$200/hour (UK) or $140–$220/hour (US). Project-based: $7k–$20k for Optimizely implementation and initial experiments, $20k–$48k for comprehensive optimization programs including performance tuning. Retainers: $3k–$8k/month for ongoing experiment support and platform optimization. Pricing depends on whether you need setup-only, full implementation, or ongoing optimization.
I work with both Optimizely Web (client-side experimentation) and Optimizely Edge (server-side experimentation). I also help with Optimizely Feature Experimentation, Optimizely Full Stack, and integrations with analytics platforms like Google Analytics 4, Mixpanel, and Looker. I can help you choose the right platform based on your needs, traffic volume, and technical requirements.
Yes. I specialize in Optimizely performance optimization, including reducing load times, minimizing JavaScript bundle size, implementing lazy loading, and optimizing experiment delivery. In one case study, I reduced Optimizely load impact by 60% while maintaining full functionality. I can audit your current setup, identify bottlenecks, and implement performance improvements that don't compromise experimentation capabilities.
It depends on the engagement. For strategy and design-only work, you'll need engineering resources to implement experiments. For full-stack implementations, I can handle the technical setup, code implementation, analytics integration, and deployment. Many clients prefer a hybrid: I design experiments and provide implementation guidance, while your team handles deployment. I can also train your team on Optimizely best practices.
Optimizely Web runs experiments client-side (in the browser), making it easier to implement but potentially impacting page load performance. Optimizely Edge runs experiments server-side (at the CDN edge), offering better performance, faster experiment delivery, and the ability to test server-rendered content. I can help you choose the right platform and migrate between them if needed.

Ready to Optimize Your Optimizely Implementation?

Whether you're just getting started with Optimizely or looking to optimize an existing implementation, let's discuss how to maximize your experimentation ROI.

Book a Free Strategy Call

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