Experimentation Consultant

Expert experimentation consultant helping SaaS, e-commerce, and B2B companies build data-driven cultures through A/B testing, conversion optimization, and disciplined experimentation frameworks that turn insights into measurable growth.

Proven Experimentation Results

18%
Trial-to-Paid Lift
Sustained over 3 quarters
35%
Conversion Increase
SaaS onboarding optimization
27%
Faster Experiment Cadence
11 days → 8 days turnaround
Experimentation framework and data-driven decision making process
Building an experimentation culture transforms how teams make decisions

Experimentation Framework & Approach

I help companies move from ad-hoc testing to systematic experimentation programs. This means building infrastructure, establishing processes, training teams, and creating a culture where data-driven decisions replace guesswork.

Core Framework Components

  • •Infrastructure: Experimentation platforms, analytics integration, feature flags, and tracking systems that enable rapid test deployment
  • •Processes: Clear workflows for hypothesis formation, experiment design, statistical analysis, and results interpretation
  • •Training: Team education on statistical significance, sample size calculation, common pitfalls, and best practices
  • •Culture: Shared dashboards, regular review cadences, celebrating learning from both wins and losses, making experimentation the default

Experimentation Methodology

  • Signal-first discovery: Map friction points using session replays, product analytics, and support transcripts before designing experiments
  • Statistical rigor: Proper sample size calculations, significance testing (95% confidence), confidence intervals, and automated validation
  • Rapid iteration: Lightweight implementations that don't derail roadmap work, with feature flags for safe rollouts
  • Transparency: Real-time experiment status, uplift ranges, and confidence intervals visible to all stakeholders

Experimentation Consulting Services

Framework Development

Build end-to-end experimentation infrastructure: platform selection, implementation, analytics integration, and process documentation.

  • • Platform evaluation and selection
  • • Technical implementation
  • • Analytics and tracking setup
  • • Process documentation and workflows

Strategy & Roadmapping

Develop experimentation strategy, identify high-impact opportunities, prioritize tests, and create roadmaps for systematic optimization.

  • • Opportunity identification
  • • Hypothesis formation
  • • Test prioritization frameworks
  • • Experimentation roadmaps

Team Training & Enablement

Train teams on experimentation best practices, statistical significance, experiment design, and building a data-driven culture.

  • • Statistical significance workshops
  • • Experiment design training
  • • Results interpretation guidance
  • • Culture building strategies

Ongoing Optimization

Continuous experimentation cadence: design tests, analyze results, implement winners, and build compounding wins over time.

  • • Regular experiment design and review
  • • Performance monitoring
  • • Results analysis and recommendations
  • • Compounding wins strategy

Experimentation Consultant Pricing

Hourly Rates

£150–£250/hr

UK rates

$175–$275/hr

US rates

Project-Based

£8k–£25k

Framework setup & initial programs

£25k–£70k

Comprehensive transformation

Retainers

£3k–£10k/month

Ongoing strategy & optimization

Frequently Asked Questions

An experimentation consultant helps companies build data-driven decision-making cultures through A/B testing, conversion optimization, and disciplined experimentation frameworks. I work with teams to establish experimentation infrastructure, design statistically rigorous tests, analyze results, and create processes that turn insights into action. This includes strategy, implementation, training, and ongoing optimization.
Experimentation consulting rates vary by engagement type. Hourly rates: £150–£250/hour (UK) or $175–$275/hour (US). Project-based: £8k–£25k for experimentation framework setup and initial programs, £25k–£70k for comprehensive transformation initiatives. Retainers: £3k–£10k/month for ongoing experimentation strategy and analysis. Pricing depends on scope, complexity, and whether you need strategy-only or full implementation.
Typical results include 15–35% conversion rate increases for well-executed experimentation programs. In my case studies: 18% trial-to-paid lift sustained over three quarters, 35% conversion increase for SaaS onboarding, and 27% faster experiment turnaround. Beyond metrics, you'll build a culture where data-driven decisions replace guesswork, leading to compounding wins over time.
Building an experimentation culture requires infrastructure, processes, and mindset shifts. I help teams: (1) Set up experimentation platforms and analytics, (2) Establish clear processes for hypothesis formation, test design, and results interpretation, (3) Train teams on statistical significance and best practices, (4) Create shared dashboards and regular review cadences, (5) Celebrate learning from both wins and losses. The goal is making experimentation a default way of working, not a special project.
A/B testing is a methodology for comparing two versions. Experimentation is the broader discipline that includes A/B testing, but also encompasses hypothesis formation, UX research, funnel analysis, strategic prioritization, statistical rigor, and building a culture of continuous learning. I use A/B testing as a tool within a comprehensive experimentation framework.
Initial setup and framework development: 2–3 weeks. First experiments: 4–6 weeks (including design, implementation, and reaching significance). Comprehensive programs: 3–6 months for multiple experiment cycles, infrastructure refinement, and culture building. Most engagements start with a 3-month pilot to establish baseline, prove value, and build momentum.

Ready to Build an Experimentation Culture?

If you're ready to transform how your team makes decisions through systematic experimentation, let's discuss your specific needs and how an experimentation framework can drive growth.

Book a Free Strategy Call

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