What's the difference between UI design and UX design consulting?

UI design consulting focuses on visual design—colors, typography, layouts, and visual styling. UX design consulting focuses on user experience—usability, information architecture, user flows, and how users interact with products. UI is about how things look, while UX is about how things work and feel. However, the best consultants understand both—good UX requires good UI, and good UI should serve UX goals. Some consultants offer both services, while others specialize. For conversion-focused projects, UX consulting often has bigger impact as it addresses fundamental usability issues. However, visual design (UI) also affects conversions through trust and appeal. Many projects benefit from both perspectives.