These answers come from the year-long archive of my previous chatbot that lived on my previous site iamnicola.ai. I’ve curated the most useful sessions—real questions from operators exploring AI workflows, experimentation, and conversion work—and lightly edited them so you get the original signal without the noise.

seo

What's the difference between on-page SEO and technical SEO?

On-page SEO involves optimizing content and HTML elements users see (titles, headings, content, images). Technical SEO involves optimizing technical aspects search engines need (site speed, crawlability, mobile-friendliness, structured data). Both are important—technical SEO ensures search engines can access and understand your site, while on-page SEO ensures content is optimized for search. Technical SEO is foundational—without it, on-page optimization is less effective. However, content quality matters more than technical perfection. The best SEO combines both approaches. Many consultants offer both services, while others specialize. For best results, address technical issues first, then optimize content.

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