These answers come from the year-long archive of my previous chatbot that lived on my previous site iamnicola.ai. I’ve curated the most useful sessions—real questions from operators exploring AI workflows, experimentation, and conversion work—and lightly edited them so you get the original signal without the noise.
conversion-optimization
What tools should I use for conversion rate optimization?
Essential CRO tools include analytics platforms like Google Analytics or GA4 for understanding user behavior, heatmap tools like Hotjar or Crazy Egg for visualizing user interactions, A/B testing platforms like Optimizely, VWO, or Google Optimize for running experiments, session recording tools to watch user sessions, and survey tools to gather qualitative feedback. For e-commerce, tools like Google Analytics Enhanced Ecommerce provide detailed funnel analysis. User testing platforms help validate changes before implementation. The key is using a combination of quantitative and qualitative tools to understand both what users do and why they do it.
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