These answers come from the year-long archive of my previous chatbot that lived on my previous site iamnicola.ai. I’ve curated the most useful sessions—real questions from operators exploring AI workflows, experimentation, and conversion work—and lightly edited them so you get the original signal without the noise.
performance
What tools do performance consultants use to measure website speed?
Performance consultants use various tools: Google PageSpeed Insights for Core Web Vitals and recommendations, Chrome DevTools for detailed analysis, Real User Monitoring (RUM) tools for actual user experiences, synthetic monitoring tools for testing from various locations, and specialized tools for specific optimizations. They use multiple tools because each provides different insights—lab tools (PageSpeed Insights) show potential, while RUM shows real-world performance. Good consultants use tools appropriate for the analysis needed. Many tools are free, making performance analysis accessible. Consultants help interpret results and prioritize optimizations based on tool findings.
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