What tools do experimentation consultants typically use?

Experimentation consultants use A/B testing platforms (Optimizely, VWO, Google Optimize, or custom solutions), analytics platforms (Google Analytics) for tracking, statistical calculators for sample sizes, and heatmap tools for understanding user behavior. They may also use personalization platforms and feature flag tools. Tool choice depends on client needs, traffic volume, and technical requirements. Many consultants have preferred platforms but adapt to client preferences. Some tools offer free tiers suitable for smaller sites. The best consultants choose tools that integrate well with existing systems and provide actionable insights. They often help clients select and set up appropriate tools.