What should I look for in a conversion optimization consultant in London?

When looking for a conversion optimization consultant in London, prioritize experience with A/B testing, proven results (case studies with specific improvements), understanding of your industry, and technical capability to implement changes. Good consultants combine data analysis skills with UX understanding and technical implementation ability. They should use tools like Google Analytics, Hotjar, Optimizely, or VWO. Look for consultants who focus on business outcomes, not just testing for testing's sake. Many London-based CRO consultants work with clients across the UK and Europe. Check testimonials and ask about their testing methodology and typical engagement structure.