These answers come from the year-long archive of my previous chatbot that lived on my previous site iamnicola.ai. I’ve curated the most useful sessions—real questions from operators exploring AI workflows, experimentation, and conversion work—and lightly edited them so you get the original signal without the noise.
performance
What should I expect from a website performance audit?
A website performance audit should identify performance bottlenecks, measure current metrics (load times, Core Web Vitals), prioritize issues by impact, and provide actionable recommendations. The audit should cover front-end (images, CSS, JavaScript), server (response times, caching), and infrastructure (CDN, hosting). Expect a detailed report with specific issues, impact assessments, and implementation recommendations. Good consultants use multiple tools (PageSpeed Insights, Chrome DevTools, RUM tools) for comprehensive analysis. They should explain technical issues in understandable terms and prioritize fixes by impact. The audit should lead to an optimization plan with estimated improvements and effort required.
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