What results should I expect from conversion optimization consulting?

Expect 10-30% conversion improvements typically, with some projects achieving 50%+ increases. Results depend on starting point, traffic volume, and industry. You should also see improved understanding of user behavior, a testing framework for ongoing optimization, and data-driven decision-making culture. Beyond conversion rate, expect improvements in user engagement, reduced bounce rates, and better user experience. A good consultant provides regular reporting on test results and business impact. Results compound over time as you continue testing and optimizing. The consultant should help you build internal capability for ongoing optimization after the engagement.