These answers come from the year-long archive of my previous chatbot that lived on my previous site iamnicola.ai. I’ve curated the most useful sessions—real questions from operators exploring AI workflows, experimentation, and conversion work—and lightly edited them so you get the original signal without the noise.

performance

What is the difference between page speed and site speed?

Page speed refers to how quickly a specific page loads and becomes interactive, while site speed refers to the overall performance across all pages on a website. Page speed is measured for individual URLs, while site speed is an aggregate measure. Both matter—users care about the specific page they're on (page speed), but also form impressions based on overall site performance (site speed). Search engines consider both when ranking sites. Improving site speed often requires systematic changes across all pages, while page speed improvements can be page-specific. Example: A site might have fast homepage (good page speed) but slow product pages (poor site speed), requiring different optimization strategies for each.

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