What is product-market fit and how do I achieve it?

Product-market fit means your product satisfies a strong market demand. Achieve it by deeply understanding customer problems, building a solution people want, measuring adoption and retention, iterating based on feedback, and focusing on a specific market initially. Signs of product-market fit include strong organic growth, high retention, customers becoming advocates, and difficulty keeping up with demand. It's an ongoing process, not a destination. Many consultants help companies achieve product-market fit through customer research, iteration, and measurement. Achieving product-market fit is essential for sustainable growth. It requires understanding customers deeply and building what they actually want.