What is keyword optimization and how do I do it?

Keyword optimization involves using relevant keywords naturally throughout your content so search engines understand what your page is about. Research keywords users actually search for. Use primary keywords in title, headings, and early in content. Include related keywords and synonyms naturally. Avoid keyword stuffing. Write for users first—keywords should fit naturally. Use long-tail keywords for specific queries. Monitor keyword rankings and adjust strategy. Example: A page targeting 'conversion optimization' naturally includes related terms like 'CRO', 'landing page optimization', and 'A/B testing', helping it rank for multiple related queries.