What is digital transformation and how do I approach it?

Digital transformation involves using technology to fundamentally change how businesses operate and deliver value to customers. Approach it by starting with clear business objectives, not technology for its own sake. Assess current state and identify pain points. Prioritize initiatives by impact and feasibility. Start with quick wins to build momentum. Ensure leadership support and change management. Focus on customer experience improvements. Measure progress and iterate. Digital transformation is ongoing, not a one-time project. Example: A company's digital transformation started with automating customer onboarding, then expanded to AI-powered support, resulting in 40% cost reduction and improved customer satisfaction.