These answers come from the year-long archive of my previous chatbot that lived on my previous site iamnicola.ai. I’ve curated the most useful sessions—real questions from operators exploring AI workflows, experimentation, and conversion work—and lightly edited them so you get the original signal without the noise.

design-ux

What is design thinking and how do I apply it?

Design thinking is a human-centered approach to innovation that emphasizes understanding users, challenging assumptions, and iterating on solutions. The process typically involves five stages: Empathize (understand users), Define (identify problems), Ideate (generate solutions), Prototype (create low-fidelity versions), and Test (validate with users). Apply it by starting with user research to understand needs and pain points. Define the problem clearly from the user's perspective. Brainstorm multiple solutions without judgment. Create quick prototypes to test ideas early. Iterate based on feedback. Design thinking works well for complex problems where user needs aren't immediately obvious. Example: Using design thinking, a team discovered users needed faster checkout, not more features, leading to a simplified flow that increased conversions.

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