What is a good conversion rate for my industry?

Conversion rates vary significantly by industry, traffic source, and business model. E-commerce sites average 2-3%, SaaS companies typically see 2-5% for free trials, lead generation sites average 2-5%, and content sites might see 0.5-2%. However, focusing on industry averages can be misleading—what matters is improving your own rate over time. Factors affecting rates include traffic quality (targeted vs broad), product price point, trust level, and user intent. Instead of comparing to averages, benchmark against your own historical performance and focus on continuous improvement. Even small improvements compound significantly over time.