tell me about conversioin optimizationi

Conversion optimization involves enhancing a website or application to increase the percentage of visitors who complete desired actions, such as making a purchase or signing up for a newsletter. This process often includes A/B testing, analyzing user behavior, and implementing changes based on data-driven insights. My experience with Optimizely has allowed me to run numerous experiments that have led to significant conversion uplifts, helping businesses maximize their online performance. If you're interested in specific strategies or case studies, feel free to ask!