How long does a typical conversion optimization project take?

Conversion optimization projects typically take 3-6 months for meaningful results, though some quick wins can happen in 4-6 weeks. Timeline depends on traffic volume (more traffic = faster testing), number of tests run, and complexity of changes. A typical engagement includes discovery and analysis (2-4 weeks), initial tests (4-8 weeks), analysis and iteration (ongoing), and implementation of winners. Most consultants recommend running tests for at least 2-4 weeks to capture full business cycles. Ongoing optimization continues indefinitely as markets and user behavior change. Some consultants offer retainer arrangements for continuous optimization.