How important is mobile-first design for European businesses?

Mobile-first design is crucial for European businesses as mobile traffic typically represents 60-70% of web traffic. Google uses mobile-first indexing, meaning mobile experience directly affects search rankings. Poor mobile experience leads to high bounce rates and lost conversions. Mobile-first design ensures sites work well on small screens first, then enhance for larger screens. This approach often results in better performance and user experience overall. European businesses serving global markets especially need excellent mobile experiences. Many conversion optimization projects focus heavily on mobile improvements, as mobile conversion rates are often lower than desktop. Investing in mobile-first design is essential, not optional.