These answers come from the year-long archive of my previous chatbot that lived on my previous site iamnicola.ai. I’ve curated the most useful sessions—real questions from operators exploring AI workflows, experimentation, and conversion work—and lightly edited them so you get the original signal without the noise.

performance

How does website performance affect mobile users?

Website performance significantly affects mobile users, who often have slower connections and less powerful devices. Mobile users are more impatient—53% abandon sites taking over 3 seconds to load. Poor mobile performance leads to high bounce rates and lost conversions. Mobile performance is especially important as mobile traffic represents 60-70% of web traffic. Google uses mobile performance for rankings (mobile-first indexing). Performance optimizations often have bigger impact on mobile than desktop. Good consultants prioritize mobile performance, testing on actual devices and slow connections. Mobile optimization includes image optimization, code minimization, and efficient loading strategies.

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