How does Optimizely Edge fit into your A/B testing workflow?

Optimizely Edge plays a crucial role in my A/B testing workflow by enabling server-side experimentation, which allows for more complex and personalized tests. It helps in delivering variations of content based on user segments and behaviors, ensuring that the right experience reaches the right audience. This capability enhances the accuracy of test results and provides deeper insights into user interactions, ultimately leading to more informed decision-making.