How do I set up proper analytics tracking for conversion optimization?

Setting up analytics for conversion optimization involves defining conversion goals, implementing proper tracking (Google Analytics, event tracking), setting up funnel tracking, ensuring accurate data collection, and creating dashboards for monitoring. Key elements include tracking all conversion points, setting up e-commerce tracking if applicable, implementing event tracking for key interactions, and ensuring data accuracy. Good analytics setup enables you to measure conversion rates at each funnel stage, identify drop-off points, and attribute conversions to traffic sources. Many consultants help set up analytics properly, as poor setup leads to incorrect insights. Proper analytics is foundational for effective conversion optimization.