How do I set up event tracking for conversion optimization?

Setting up event tracking involves defining events you want to track (clicks, form submissions, video plays), implementing tracking code, and verifying events fire correctly. In GA4, events are automatically tracked for common interactions, and you can create custom events. Use Google Tag Manager for easier implementation without code changes. Define event parameters (category, action, label) consistently. Test events using browser extensions or GA4 DebugView. Document your event structure for consistency. Good event tracking enables you to measure user interactions beyond page views. Many consultants help set up proper event tracking, as it's essential for understanding user behavior and optimizing conversions.