How do I reduce checkout abandonment?

Reducing checkout abandonment requires addressing common friction points. Simplify the checkout process—reduce steps, enable guest checkout, and save progress. Show clear pricing including taxes and shipping upfront to avoid surprises. Add trust signals like security badges, money-back guarantees, and customer reviews. Optimize for mobile since many abandonments happen on mobile devices. Offer multiple payment options including digital wallets. Show progress indicators so users know how many steps remain. Address common concerns with FAQs or live chat. Example: An online retailer reduced abandonment by 30% by adding a progress bar, enabling guest checkout, and showing security badges prominently.