How do I prioritize which tests to run?

Prioritize tests using a framework that considers impact, effort, and confidence. Impact: How much could this improve conversions or revenue? Effort: How difficult is it to implement and test? Confidence: How sure are you this will work based on data or research? High-impact, low-effort, high-confidence tests should be prioritized. Also consider strategic importance—some tests align with business goals more than others. Use a scoring system or prioritization matrix. Consider traffic volume—high-traffic pages can test faster. Balance quick wins with longer-term strategic tests. Example: A prioritization framework might score tests 1-10 on impact, effort, and confidence, then rank by total score.