How do I optimize my landing page for better conversions?

Landing page optimization focuses on clarity, relevance, and reducing friction. Start with a clear, benefit-focused headline that matches your ad or traffic source. Use compelling visuals and social proof (testimonials, reviews, logos) to build trust. Keep the page focused on one primary goal—remove navigation and distractions. Make your CTA prominent, action-oriented, and above the fold. Ensure fast load times and mobile responsiveness. Test different elements like headlines, CTAs, form length, and value propositions. Example: A SaaS company increased sign-ups by 40% by simplifying their landing page, removing navigation, and adding a clear value proposition with customer logos.