How do I optimize my conversion funnel?

Optimizing conversion funnels requires mapping each stage and identifying drop-offs. Start by tracking conversion rates at each stage: awareness, interest, consideration, intent, and purchase. Use funnel analysis in Google Analytics to see where users drop off. Address the biggest drop-offs first—these offer the biggest opportunities. Common issues include unclear value propositions early in the funnel, lack of trust signals in the middle, and friction in the final steps. Test improvements at each stage systematically. Ensure messaging is consistent throughout the funnel. Example: A B2B company improved their funnel by adding case studies at the consideration stage and simplifying the final form, increasing overall conversion by 35%.