How do I measure user behavior on my website?

Measure user behavior using analytics tools, heatmaps, session recordings, and surveys. Google Analytics shows page views, bounce rates, time on site, and user flows. Heatmap tools like Hotjar visualize where users click, scroll, and move their mouse. Session recordings let you watch actual user sessions to see where they struggle. Surveys gather qualitative feedback about user experience. Combine quantitative data (what users do) with qualitative data (why they do it) for complete understanding. Example: Analytics showed high drop-off on a checkout page, heatmaps revealed users weren't seeing the continue button, and session recordings confirmed users were confused, leading to a redesign that improved conversions.