How do I improve my site's internal linking structure?

Improve internal linking by creating logical connections between related content, using descriptive anchor text, linking to important pages frequently, creating topic clusters (hub pages linking to related content), ensuring all important pages are linked from somewhere, using breadcrumbs, and avoiding excessive links that dilute value. Good internal linking helps search engines understand site structure, distributes page authority, and improves user navigation. Example: A blog improved rankings by creating topic clusters—pillar pages on main topics linking to related articles, establishing clear site hierarchy and improving crawlability.