These answers come from the year-long archive of my previous chatbot that lived on my previous site iamnicola.ai. I’ve curated the most useful sessions—real questions from operators exploring AI workflows, experimentation, and conversion work—and lightly edited them so you get the original signal without the noise.

experimentation

How do I find an experimentation consultant in London or the UK?

Finding an experimentation consultant in London or the UK involves looking for experts with proven A/B testing experience and statistical knowledge. Look for consultants with case studies showing experimentation programs that delivered results. Many experimentation consultants serve clients across the UK and Europe. Key factors include experience with testing platforms (Optimizely, VWO), understanding of statistical significance, ability to build testing culture, and track record of improving conversion rates through experimentation. A good consultant should help you set up testing processes, prioritize tests, and build internal capability. Check their methodology and ask about typical engagement structure and results.

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