How do I choose between a UX agency and a freelance UX consultant?

Choosing between a UX agency and freelance consultant depends on project scope and needs. Freelance consultants offer direct access to expertise, often more cost-effective rates, faster decision-making, and personalized attention. They're ideal for focused projects, specific expertise needs, or when you want to work directly with the expert. Agencies offer broader resources, multiple specialists, and can handle larger projects. They're better for complex projects requiring various skills or when you need ongoing support. For most UX projects, a skilled freelance consultant provides excellent value and results. Many successful companies work with freelance consultants for UX work, especially for conversion-focused projects.