How do I analyze user behavior to improve conversions?

Analyze user behavior using analytics tools, heatmaps, session recordings, and surveys. Analytics shows what users do (page views, bounce rates, user flows). Heatmaps visualize where users click, scroll, and move. Session recordings let you watch actual sessions to see struggles. Surveys gather qualitative feedback. Combine quantitative data (what users do) with qualitative data (why they do it). Look for patterns: where users drop off, what they click, how they navigate. Identify friction points preventing conversions. Use insights to prioritize improvements. Many consultants specialize in behavior analysis, helping interpret data and identify optimization opportunities.