How do conversion optimization consultants work with e-commerce businesses?

CRO consultants working with e-commerce businesses focus on optimizing the entire purchase journey: product discovery, product pages, cart, checkout, and post-purchase. They analyze funnel data to identify drop-off points, run A/B tests on key pages, optimize checkout flows, and improve product page elements. Common optimizations include simplifying checkout, adding trust signals, improving product images and descriptions, optimizing CTAs, and reducing cart abandonment. Consultants use tools like Google Analytics Enhanced Ecommerce, Hotjar, and testing platforms. They typically work on high-traffic pages first for faster results. E-commerce CRO projects often show 15-30% conversion improvements.