Can performance optimization improve my search engine rankings?

Yes, performance optimization can improve search engine rankings. Google uses Core Web Vitals as ranking factors, meaning faster sites rank higher. Performance also affects user experience metrics (bounce rate, time on site) which influence rankings. However, performance is one of many ranking factors—content quality and relevance matter more. Performance optimization helps rankings but won't overcome poor content. The best approach combines performance optimization with other SEO efforts. Many sites see ranking improvements after performance optimization, especially for mobile searches. Good consultants help balance performance with other SEO priorities, ensuring optimizations support overall SEO strategy.